State of the Art and Classification of Electronic Product Catalogues on CD-ROM

16 Introduction With the expansion of the services on the World Wide Web (WWW) and the distribution of information on CD-ROM, modern electronic support of advertising and sale of goods become a key factor in the marketing strategy of many companies. Information systems which focus their attention in multimedia presentation of products or services with functions that allow searching, selection, and ordering are called electronic product catalogues (EPCs).